Ebook Download Servicescapes: The Concept of Place in Contemporary MarketsFrom Ntc Business Books
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Servicescapes: The Concept of Place in Contemporary MarketsFrom Ntc Business Books
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The idea of the marketplace -- where buyers and sellers meet -- is rapidly changing. Today's marketplace, or "servicescape", can be a traditional store or a street vendor's cart; it can be a mall or a mail order catalog; it can be a phone, fax, modem, or even "cyberspace". This collection of 20 cutting-edge articles explores these various environments and shows how the buying environment influences the relationship between buyers and sellers. You'll review familiar servicescapes and also discover alternate placeways such as cyberculture.
- Sales Rank: #4129460 in Books
- Published on: 1998-02
- Original language: English
- Number of items: 1
- Dimensions: 9.50" h x 7.00" w x 1.50" l,
- Binding: Hardcover
- 632 pages
About the Author
John F. Sherry, Jr., is Professor of Marketing at Northwestern University's J.L. Kellogg Graduate School of Management. He is also a global consultant to Fortune 500 companies including Coca-Cola, Procter & Gamble, Kodak, Motorola, and Glaxo, and is an evaluator for the National Science Foundation, the Social Sciences and Humanities Research Council of Canada, and the Marketing Science Institute.
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